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Slightly Off Kilter (my personal blog)

September 2018

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I found the following quote from Jeffrey Veen to be very interesting (excerpted from an interview at User Interface Engineering).
Content management isn't a software problem at all. It's a process problem. By solving process problems, you often find you don't even need software. Many companies buy software thinking that it will fix their process problems. But that's like buying Microsoft Word hoping that it will make you a better writer.

Rather, development teams need to create a content strategy that answers several questions:
Why are we generating this content?
Who is the content for?
What is the current user workflow?
How do we get the content into a database?

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